Following the popularity and success of the first challenge in April 2025, WORK WEEK is back, and the event founder, Ricky Bowry, promises this will be an experience the participants will never forget. Twelve Wealth Management is proud to return as an event sponsor, continuing its support for this extraordinary test of endurance, grit and philanthropic purpose.

The WORK WEEK Challenge sees twelve participants take on seven marathons across seven disciplines in seven days, all in aid of the St. James's Place Charitable Foundation. This truly one-of-a-kind endurance event combines multi-discipline fitness, adventure and resilience on a remarkable scale, set against the breathtaking landscapes of Utah.

“We believe in the transformative power of fitness and outdoor adventure to create personal and global change through sustained effort and hard work. To us, putting in the work means building resilience to overcome obstacles, inspire bigger dreams, and unlock potential in all aspects of life.” - Ricky Bowry, Founder

The Challenge

Each day brings a formidable challenge of both physical stamina and mental resilience, played out across some of the most spectacular and unforgiving terrain in Utah. 300 miles will be covered. 50,000 feet will be climbed. Each athlete will burn over 30,000 calories and sleep for 30 hours throughout the challenge.

• Day 1: Ski Marathon (Snowbird, Utah) – Participants acclimate to high-altitude conditions and sub-zero temperatures, covering 26.2 miles of high-speed skiing in the mountains.
• Day 2: 100-Mile Road Bike Ride (Salt Lake City, Utah) – Cyclists will snake through canyons and endure grinding climbs that stretch through the snow-covered Wasatch Mountains. The riders will battle the cold and stiff winds while pushing toward higher altitudes.
• Day 3: Kayak Marathon (Arches National Park, Utah) – A gauntlet on the river. Shoulders burn, backs ache, and minds tire through 40,000 paddle strokes. Navigating winding bends beneath towering red rock walls, as rapids punish blistered hands and test their focus.
• Day 4: 100-Mile Mountain Bike Ride (Canyonlands National Park, Utah) – Unpredictable gravel and dirt trails lead competitors into some of the most remote terrain of the brutally remote Canyonlands, requiring intense focus and stamina.
• Day 5: Paddle Board Marathon (Moab, Utah) – In a battle of willpower, Athletes must balance for 26.2 miles, braving freezing water temperatures and muscle fatigue. The slow, shifting rhythm of the river demands constant focus and balance, from sunup to sundown.
• Day 6: Trail Hike (Bryce Canyon National Park, Utah) – A punishing trek on foot with the participants taking on the full length of this epic canyon. A mile of ups and downs, climbing over 5,000 feet through a maze of twisting trails.
• Day 7: Trail Run (Zion National Park, Utah) – The ultimate test: a 26.2-mile trail run, after six relentless days, athletes face winding, inhospitable canyon roads beneath walls over a mile high. Gruelling elevation changes and scorching heat distract from the epic views that lead to the finish.

WORK WEEK was founded on the belief that hard work is the catalyst for change. By putting in the miles, each participant is putting out a message that change is possible when we all push a little harder, together. The challenge promotes charities that matter to each athlete and strengthens the communities they train and compete in.

Philanthropic Support

In 2025, seven WORK WEEK athletes traversed more than 300 miles across Utah and Arizona through skiing, cycling, paddling, hiking, and running. Together as a unit, they raised over $100,000 for their selected charities. We’re proud to partner again with the St. James's Place Charitable Foundation, which will match every donation, doubling the impact. Funds will support charities including Panathlon Challenge (providing sport to disabled children) and Campaign Against Living Miserably (suicide prevention), turning our effort into meaningful support for those who need it most.